CHAPTER THREETHE MARKET OF COUNTERFEIT GOODSFake Stuff? 2011 Taylor and FrancisKey IdeasThe Rise of Brand NamesCelebration of Life EventsThe Production of Fake Luxury Goods? 2011 Taylor an

Business Plaponents of the Business PlanFEASIBILITY STUDYIs there a demand for the product or serviceCan that demand be fulfilled on a profitable basisOverview of Business-Markepetitive Adva

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