Consumer BehaviourBangor Transfer Abroad Programme Consumer Research and the Research ProcessConsumer Research seeks to answer the:WhoWhatHowWhyWhereWhenquestionsWhoWhatHowWhereWhenWhyCustomer and

Consumer BehaviourBangor Transfer Abroad Programme Week One - ReviewLearning OuesIdentifying the CustomerInvestigating the CustomerUnderstanding Customer BehaviourPredicting and Influencing

Consumer BehaviourBangor Transfer Abroad Programme SAMPLINGExamine a Part of the WholeIn most surveys access to the entire population is near impossibleThe results from a survey with a carefully se