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  难点解析At present-day advertisers often have large budgets a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.当今的广告设计者常常拥有大量的资

• U11-L3-W014.docx

  难点解析In such situation advertisements need to attract and hold the attention of the public.?在这种情况下广告需要吸引和保持公众的注意力【学】attention n.[U]注意注目翻译下面的常用短语:1) attract ones attention　　 　?2) draw ones

• U11-L3-W016.docx

  难点解析Because of the advertising boom people are used to seeing high standards of visual design.由于广告的繁荣人们习惯于看到高水准的视觉设计【学】be used to sth. doing sth.习惯于……to在这个短语中是一个介词其后直接加sth.或者用doing sth.相关短语还有:getb

• U11-L3-W019.docx

  难点解析For many of todays advertisers repeating old ideas is not a successful approach.对当今许多广告设计者来说重复旧的理念已不是有效的办法【学】repeating old ideas是动名词在句中作主语【练】用动词的适当形式填空1) 　　　　(ask)about other people??s personal bu

• U11-L3-W013.docx

  难点解析However this kind of advertising might not be suitable when there are products and services in directpetition with each other in the market place.然而当产品和服务在市场上进行直接竞争时这种广告就不适合了【学】suitable adj.合适

• U11-L3-W028.docx

  课文翻译Lesson 3广告游戏传统的广告只为找到某种产品提供信息它很可能仅是的名称其中可能含有的大概位置如：上海缝纫机厂或青岛啤酒厂一看你就知道他们卖什么位置在哪儿和牌子叫什么然而当产品和服务在市场上互相进行直接竞争时这种广告就不适合了在这种情况下广告需要吸引和保持公众的注意力有些广告含有一些专家的图片或专家说的话告诉人们该产品如何好还有一些广告的设计者试着创造让人赏心悦目的广告当今的广

• U11-L3-W008.docx

  难点解析It is likely to be just the name of apany part of which may be a general location. 它很可能仅是的名称其中含有的大概位置[考点一] be likely to可能会……It is likely to rain tonight. 今晚可能会下雨He is likely to be late for

• U11-L3-W011.docx

  难点解析However not all advertising is about selling products and services for a profit. 然而并非所有的广告都是为了赢利而推销商品和服务[考点] 此句为部分否定句not all表示部分否定all...not也表示部分否定意思为并不是全部要构成全部否定需用none另外对every each both构成的否定也是部分否定

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  难点分析Jin Li found the American way of life familiar soon after her arrival in the USA. Jin Li刚到美国后很快就熟悉了那里的生活方式【学】读下面的句子体会形容词familiar的用法1) Are you familiar with this type of machine2) The voice on the