相关文档

• 中山大学吴柏林教授-广告学原理绝密资料-kotler10exs.ppt

  To ac A Framework for Marketing Management 2nd EditionTo ac A Framework for Marketing Management 2nd EditionWhat is a New ProductNew-to-the-world productsNew product linesAdditions to existing product

• 中山大学吴柏林教授-“广告学原理”绝密资料-kotler01exs.ppt

  #

• 中山大学吴柏林教授_广告学原理绝密资料_kotler15exs.ppt

  To apany A Framework for Marketing Management 2nd Edition Slide in Chapter 152003 Prentice Hall Inc.Click to edit Master text stylesSecond levelThird levelFourth levelFifth levelClick to edit Mas

• 中山大学吴柏林教授广告心理学绝密资料_schiffman01_tif.doc

  Chapter 1: Introduction: The Impact of the Digital Revolution on Consumer BehaviorMultiple Choice Questions:Which of the following is not an objective ofpanies todayattaining customersselling m

• 中山大学吴柏林教授_广告心理学绝密资料_schiffman04_im.doc

  CHAPTER 4Consumer MotivationLEARNING OBJECTIVESAfter studying this chapter students should be able to:Explain the terms needs and goals in the context of consumer positive and negative the differen

• 中山大学吴柏林教授广告心理学绝密资料_schiffman02_tif.doc

  Chapter 2: Consumer ResearchMultiple Choice Questions:The study of consumer behavior most accurately enables marketers to:set prices at certain levels.predict how consumers will react to promotiona

• 中山大学吴柏林教授-广告心理学绝密资料-schiffman04-tif.doc

  Chapter 4: Consumer MotivationMultiple Choice Questions:_____ isare the essence of all modern growthHuman needsTechnologyPsychology(b Difficulty 3 p. 85)The key to a s survival profitability and grow

• 中山大学吴柏林教授-“广告心理学”绝密资料-schiffman06-tif.doc

  #

• 中山大学吴柏林教授-“广告心理学”绝密资料-schiffman06-im.doc

  #

• 中山大学吴柏林教授-“广告创意”绝密资料-TIF15.doc

  #