单击此处编辑母版文本样式第二级第三级第四级第五级单击此处编辑母版标题样pany nampany nampanyLOGO单击此处编辑母版文本样式第二级第三级第四级第五级单击此处编辑母版标题样式New Shampoo Product Marketing PromotionChelcy2009.11.16.ContentsPromotion strategiesCharacte
1Promotion of ProductsThe MarketingmunicationsMixAdvertisingPersonal SellingAny Paid Form of Nonpersonal Presentation by an IdentifiedPromotionShort-term Incentives to EncourageRelationsBuilding
Sales promotion has been used as the catchall(包罗万象) term for promotion that is not advertising personal selling(人员销售) or publicity(宣传).Sales promotion directed at intermediaries retailers or wholesale
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Ref: expand business by persuading the clients to buy what you can offer to sell get money out of others ?sales letters?generally?have?four?parts?and?are?arranged?in?the?following?manner.?ExampleReading
Marketing and PromotionText AWhat does the first paragraph meanWhat kind ofpany profits most from online retailing WhyWhat kind of firms failed most miserably in online retailing WhyHow to underst
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