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• U11-L3-W014.docx

  难点解析In such situation advertisements need to attract and hold the attention of the public.?在这种情况下广告需要吸引和保持公众的注意力【学】attention n.[U]注意注目翻译下面的常用短语:1) attract ones attention　　 　?2) draw ones

• U11-L3-W029.docx

  课时重点话题谈论广告及其功用和影响词汇核心词汇likely suitablepetition attention consistbine suggest instead contribute participate话题扩展词汇general visual fascinating contemporary advertise apply link aim attract educat

• U11-L3-W020.docx

  难点解析Their aim is to create something that has never been seen before and is fascinating for people to look at.他们的目的是要创造一种人们以前没有见过的赏心悦目的东西【学】to create something that has never been seen before是动词不定式作表语

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  扩展阅读Generation gap refers to the difference in ideas feelings and interests between the older and younger people. It is especially considered as causing a lack ofmunication and understanding betwe

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  参考答案c) 2 and 3—-after a preposition: this kind of advertising… is spent on applying the latestd) 1—-telling the use of a noun: Shanghai Sewing Machine…

• U11-L3-W021.docx

  难点解析Instead these advertisers look for other ways to make people notice their products.相反广告设计者寻找其他方式使人们他们的产品【学】instead adv.代替更换We have no coffee. Would like tea instead我们没有咖啡了改喝茶好吗instead of sb. sth

• U11-L3-W028.docx

  课文翻译Lesson 3广告游戏传统的广告只为找到某种产品提供信息它很可能仅是的名称其中可能含有的大概位置如：上海缝纫机厂或青岛啤酒厂一看你就知道他们卖什么位置在哪儿和牌子叫什么然而当产品和服务在市场上互相进行直接竞争时这种广告就不适合了在这种情况下广告需要吸引和保持公众的注意力有些广告含有一些专家的图片或专家说的话告诉人们该产品如何好还有一些广告的设计者试着创造让人赏心悦目的广告当今的广

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• U11-L3-W027.docx

  课时练习第一课时1. 根据单词首字母或汉语提示写单词完成句子1) What is your favourite b　　　　of clothes?2) There are lots of jobs a　　　　in the papers.?3) Large c　　　　often have strict interviews for interviewees.?4) The teacher always