Introduction to Business & EconomicsSession 8: MarketingPhilip KotlerPhilip Kotler (born 27 May 1931 in Chicago) is the SC Johnson & Son Distinguished Professor of International Marketing at the Kello
单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级 Marketing 市场营销Marketing marketing mix (营销组合)The term was coined by Neil H. Borden in his article The Conce
单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级the speaker: Yue PingManaging the Marketing EffortMarketing AnalysisMarketing PlanningMarketing Implementation Managing the Marketing Effort In addition to be
A学历简介: 福州大学机械系 本科生 厦门大学经济系 硕士生 瑞士日内瓦国际管理学院 研修生 美国通用电气管理学院 研修生 复旦大学管理学院
MarketingDefinitionMarketing ConceptSMART AnalysisPEST and PESTLpetitor AnalysisCost and PriceMarketing StrategiesDefinition‘The Management Process responsible for identifying, anticipating and sa
Click CreditabilityEveryone else is doing itMoney was spentTwo-Waymunication (real-time)Messages can be targetedMessage can be responded toResearchReturn on Investment (ROI)Real-time trackingGloba
Click to edit Master title styleClick to edit Master text stylesSecond levelThird levelFourth levelFifth levelIntroduction toBusiness-to-Business (B2B) MarketingWhat Is Marketingthe process of plannin
Click what is itvs. corporate philanthropyGoalsModerate – align with mission org. strategiesProduct(Red)
Promoting a productservicePreparing an exhibition standEstablishing a business relationshipNegotiating a began the December before by direct-mailing millions of college students and young males aged
Social Media Marketing
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