As high brand MINI adopt perpetual investment to upgrade product BMW multiple shop MINI is the cheapest one .To close Chinese market MINI not only debase market price but also publicize to do their best .
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宝马汽车MINI网络营销推广策划案前言…………………………………………………………………………………1一市场分析…………………………………………………………………1(一)微型轿车简介………………………………………………………………1(二)市场环境分析…………………………………………………………2二消费者分析…………………………………………………………5(一)消费者特征………………………………
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产品导向的4P组合策略20世纪60年代由 杰罗姆·麦克锡提出产品(product)价格策略(price)渠道策略(place)促销策略(promotion)消费者导向的4C组合策略1990年由美国营销专家劳特朋教授提出消费者(Consumer)成本(Cost)便利(Convenience)沟通munication)竞争导向的4R组合策略唐·舒尔茨(Don E Schuhz)21世纪初提出关
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