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Product ClassificationsProduct attributesProduct quality – performance conformanceProduct featuresProduct and designBrandingPackagingLabelingProduct support servicesFunctions: identify the product o
Wang Guan Lin31990sChildrensChoose a manufacturerPriority consideration of environmental problemsHigh quality while environmental concernMarket positioning: Household products suppliersProduct Series
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December 2008The future in your handsDecember 2008Introducing the SCS World-Class ClusterDecember 20083France has launched a wide-ranging industrial strategy focusing on the key factors of industrial
IP-QoS:S
Professor Alan RugmanMMM001 International StrategicManagement Session 1Regional and global strategy2Figure 11: Model for this bookRugman and Collinson (2012) p: 273Regional and global strategyObject
Product StrategyProduct StrategyDefinition: ProductA product is anything that can be offered to a market to satisfy a want or needThis can include: physical goods, services, experiences, events, place
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