课文翻译Lesson 3广告游戏传统的广告只为找到某种产品提供信息它很可能仅是的名称其中可能含有的大概位置如:上海缝纫机厂或青岛啤酒厂一看你就知道他们卖什么位置在哪儿和牌子叫什么然而当产品和服务在市场上互相进行直接竞争时这种广告就不适合了在这种情况下广告需要吸引和保持公众的注意力有些广告含有一些专家的图片或专家说的话告诉人们该产品如何好还有一些广告的设计者试着创造让人赏心悦目的广告当今的广
语法讲解动名词一构成与特点 动名词与现在分词同形均由动词原形-ing构成动名词具有名词的特征在句中可以作主语宾语表语和定语同时动名词仍保留着动词的一些特征可以带宾语和状语并有完成式和被动语态 动名词时态和语态的变化形式:语态形式主动语态被动语态一般式writingbeing written完成式having writtenhaving been written [提示] wantneedrequ
课时重点话题谈论广告及其功用和影响词汇核心词汇likely suitablepetition attention consistbine suggest instead contribute participate话题扩展词汇general visual fascinating contemporary advertise apply link aim attract educat
难点解析Their aim is to create something that has never been seen before and is fascinating for people to look at.他们的目的是要创造一种人们以前没有见过的赏心悦目的东西【学】to create something that has never been seen before是动词不定式作表语
扩展阅读Generation gap refers to the difference in ideas feelings and interests between the older and younger people. It is especially considered as causing a lack ofmunication and understanding betwe
难点解析At present-day advertisers often have large budgets a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.当今的广告设计者常常拥有大量的资
难点解析Instead these advertisers look for other ways to make people notice their products.相反广告设计者寻找其他方式使人们他们的产品【学】instead adv.代替更换We have no coffee. Would like tea instead我们没有咖啡了改喝茶好吗instead of sb. sth
背景知识Advertising Game (Advergame) is an effective new marketing medium. Advertisers have realised that people are bored with TV advertisements and other traditional advertising and theyve also noticed
难点解析It is likely to be just the name of apany part of which may be a general location. 它很可能仅是的名称其中含有的大概位置[考点一] be likely to可能会……It is likely to rain tonight. 今晚可能会下雨He is likely to be late for
课时练习第一课时1. 根据单词首字母或汉语提示写单词完成句子1) What is your favourite b of clothes?2) There are lots of jobs a in the papers.?3) Large c often have strict interviews for interviewees.?4) The teacher always
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