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• U11-L3-W011.docx

  难点解析However not all advertising is about selling products and services for a profit. 然而并非所有的广告都是为了赢利而推销商品和服务[考点] 此句为部分否定句not all表示部分否定all...not也表示部分否定意思为并不是全部要构成全部否定需用none另外对every each both构成的否定也是部分否定

• U11-L3-W014.docx

  难点解析In such situation advertisements need to attract and hold the attention of the public.?在这种情况下广告需要吸引和保持公众的注意力【学】attention n.[U]注意注目翻译下面的常用短语:1) attract ones attention　　 　?2) draw ones

• U11-L3-W016.docx

  难点解析Because of the advertising boom people are used to seeing high standards of visual design.由于广告的繁荣人们习惯于看到高水准的视觉设计【学】be used to sth. doing sth.习惯于……to在这个短语中是一个介词其后直接加sth.或者用doing sth.相关短语还有:getb

• U11-L3-W019.docx

  难点解析For many of todays advertisers repeating old ideas is not a successful approach.对当今许多广告设计者来说重复旧的理念已不是有效的办法【学】repeating old ideas是动名词在句中作主语【练】用动词的适当形式填空1) 　　　　(ask)about other people??s personal bu

• U11-L3-W013.docx

  难点解析However this kind of advertising might not be suitable when there are products and services in directpetition with each other in the market place.然而当产品和服务在市场上进行直接竞争时这种广告就不适合了【学】suitable adj.合适

• U11-L3-W018.docx

  难点解析At present-day advertisers often have large budgets a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.当今的广告设计者常常拥有大量的资

• U11-L3-W021.docx

  难点解析Instead these advertisers look for other ways to make people notice their products.相反广告设计者寻找其他方式使人们他们的产品【学】instead adv.代替更换We have no coffee. Would like tea instead我们没有咖啡了改喝茶好吗instead of sb. sth

• U10-L3-W011.docx

  难点解析In fact it is you who have the most important role to play in stopping Yellow River erosion.事实上你就是阻止黄河水土流失最重要的人【学】本句是强调句强调句的基本结构如下:Itiswas(被强调的部分)thatwho其他...(此结构可用于强调主语宾语状语)I gave him a present a

• U12-L3-W011.docx

  难点分析When I first arrived in San Francisco I had a difficult time understanding certain aspects of the American way of doing things. 刚到旧金山时 有段时间我感到很难理解美国人的某些处事方式[考点] have a difficult time (in) doing 有一

• U12-L3-W014.docx

  背景知识In western countries hosts and hostesses wont persuade a guest to eat more when heshe says Im full. But in China hosts and hostesses usually keep persuading the guest to eat more to show their hos