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• U11-L3-W013.docx

  难点解析However this kind of advertising might not be suitable when there are products and services in directpetition with each other in the market place.然而当产品和服务在市场上进行直接竞争时这种广告就不适合了【学】suitable adj.合适

• U11-L3-W014.docx

  难点解析In such situation advertisements need to attract and hold the attention of the public.?在这种情况下广告需要吸引和保持公众的注意力【学】attention n.[U]注意注目翻译下面的常用短语:1) attract ones attention　　 　?2) draw ones

• U11-L3-W016.docx

  难点解析Because of the advertising boom people are used to seeing high standards of visual design.由于广告的繁荣人们习惯于看到高水准的视觉设计【学】be used to sth. doing sth.习惯于……to在这个短语中是一个介词其后直接加sth.或者用doing sth.相关短语还有:getb

• U11-L3-W019.docx

  难点解析For many of todays advertisers repeating old ideas is not a successful approach.对当今许多广告设计者来说重复旧的理念已不是有效的办法【学】repeating old ideas是动名词在句中作主语【练】用动词的适当形式填空1) 　　　　(ask)about other people??s personal bu

• U11-L3-W018.docx

  难点解析At present-day advertisers often have large budgets a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.当今的广告设计者常常拥有大量的资

• U11-L3-W011.docx

  难点解析However not all advertising is about selling products and services for a profit. 然而并非所有的广告都是为了赢利而推销商品和服务[考点] 此句为部分否定句not all表示部分否定all...not也表示部分否定意思为并不是全部要构成全部否定需用none另外对every each both构成的否定也是部分否定

• U10-L3-W013.docx

  难点解析Visitors from all over the world nowe to admire this great achievement.世界各地的人前来这里赞赏这一伟大成就【学】选择所给单词填空Admire admiration 1) I him for his success.2) I have always had the greatest for

• U12-L3-W013.docx

  难点分析He insisted on walking me to the station to see me off. 他坚持陪我走到车站为我送行[考点一] insist on doing sth.坚持要做某事He insisted on going there. 他坚持要去那里He insisted on her staying in Paris. 他坚持让她待在巴黎[考点二] see sb.

• U12-L3-W014.docx

  背景知识In western countries hosts and hostesses wont persuade a guest to eat more when heshe says Im full. But in China hosts and hostesses usually keep persuading the guest to eat more to show their hos

• U10-L3-W023.docx

  参考答案1 approximately 2 crops 3 erosion 4 puzzled 5 view6 contain 7 soil 8 remove